Contemporary Business and Ethics

Mankind is progressing since inception. Science has improved our understanding of physical surrounding us and technology the reach conveniences through effective ways. Ethics are associated with moral human beings to guide them towards social acceptance. develop happiness among beings. directs individuals right directions save move in wrong direction. Present cutthroat competition market induces marketer adopt unethical ways survive but that hara-kiri for business. For business organizations try attract customers their well as they wish retain longer time. sustainable growth gain trust customers, it necessary follow ethics organizations. paper discusses along its role competitive world. Paper also principles ethics.